The Men Who Made Us Spend

Taal: nld
Categorie: DOCUMENTAIRE

Jacques Peretti investigates consumerism and confronts some of the men behind bestselling products and sales strategies in this three-part series. In this episode, Jacques looks at how marketing lessons targeted at children are being used to drive customer spending across all ages. In the US, he visits behavioural researchers who help companies market to children as he explores the history of marketing to the very young. Jacques challenges a Nickelodeon executive who helped bring...