Iceland Foods: Life in The Freezer Cabinet

Taal: nld
Categorie: news, documentary

Series following the fortunes of Iceland supermarkets. CEO Malcolm Walker is concerned the horsemeat scandal has tarnished the company's image and cost millions in sales. He is relaunching the business and needs a game-changing TV advert. Septuagenarian Iceland ad veteran, Tom - the mastermind behind Iceland's memorable Kerry Katona ads - is pitching against a trendy London advertising agency. Who will get the green light to go ahead with the next campaign? Meanwhile, Iceland's head of...